If you’d questioned me not long ago if i try seeking something OkCupid needed to bring, I’d answer that have an effective resounding “no.” I’m not the web based relationship professional of one’s workplace and you may based on my personal restricted experience and also the stories out of family and you will colleagues, the outcomes regarding online dating tend to include downright horrible so you can “meh.”
That is why OkCupid entirely astonished and you may pleased me personally with the launch of its brand new strategy. New venture uses brilliant, enjoyable, possibly slightly surreal photos and you will plainly provides this new acronym “DTF”, while making this type of adverts provocative and hard to ignore. The good thing? OkCupid reimagines you to F phrase that have the sentences that alter the meaning so you can energizing options for example “down to getting fantastic” otherwise “as a result of flea industry.”
Regarding specialized OkCupid blog, it give an explanation for determination into venture saying, “anything has to transform, due to the fact problem with phrases eg DTF is the fact a lot of anybody, especially feminine, try not to see the question or the framework. Inside the a current poll out of sixty,000 OkCupid users, almost 80% of women said there is certainly an excessive amount of increased exposure of are DTF during the relationships now.” The fresh new promotion contact it discontentment for the best link-up applications which have jokes and enjoyable. Pokračovat ve čtení „The brand new strategy, accomplished by Wieden + Kennedy, really takes a difficult look at the issues out of dating now“