If you’d asked me personally recently easily was selecting one thing OkCupid must offer, I might respond to having a beneficial resounding zero. I am definitely not the web matchmaking expert of your own office and you will centered on my personal restricted feel in addition to stories from friends Buffalo, IA beautiful women and you may acquaintances, the results off online dating often cover anything from outright terrible to help you meh.
This is exactly why OkCupid totally astonished and you will delighted myself with the release of the the new strategy. The fresh new strategy uses brilliant, enjoyable, either some surreal photo and conspicuously enjoys the phrase DTF, while making this type of ads provocative and difficult to ignore. The good thing? OkCupid reimagines you to definitely F phrase that have the fresh phrases one change the meaning in order to energizing choice for example down to end up being fabulous or right down to flea business.
About official OkCupid site, they give an explanation for determination on venture saying, one thing has to change, since the issue with phrases such DTF is the fact too many somebody, particularly feminine, cannot see practical question and/or context. Within the a recent poll away from sixty,000 OkCupid pages, nearly 80% of women said there’s an excessive amount of focus on becoming DTF for the relationships today. The new promotion contact it discontentment to your most useful hook up-up applications that have jokes and enjoyable. Capped out-of on the tagline, Matchmaking May be worth Ideal, so it promotion hits the fresh new complete on direct when it comes to public awareness and you may sculpture out an original sound to your brand. Pokračovat ve čtení „The brand new venture, done-by Wieden + Kennedy, really requires a hard glance at the downfalls away from dating now“